In a letter from Tonny Glencross, Managing Director-Nation Media Group Uganda announces in his letter attached.
Work force cuts will affect all NMG’s outlets in Uganda include The East African, Daily Monitor, NTV Uganda, Dembe FM, K-FM, Ennyanda and Spark TV.
Over the recent past, we embarked on a strategic journey of transforming into a modern Twenty Fisrt Century digital content Company.Tony Glencross letter reads.
We have made critical strides such as converging our newsroom, launched new innovative products, developed new revenue streams while ensuring we secure our current print and broadcasting businesses.
In this regard, the implementation of the strategy will continue to involve reorganisation of our operations to align with the main NMG Group.
Regrattably, this will result in a minor reduction of our workforce, as we consolidate our operations.
“We are evolving from a news organisation into a content company and leveraging our strengths to better understand and serve our audiences,” Mr Mshindi said. “It is part of a group-wide realignment towards changing customer information needs and preferences”
As the value of print media continues to shift to digital, print publications aren’t the autocrat as they once were.
As digital grabs a heavier and heavier weight, their influence has faded.
For example, in Uganda, online media houses command a readership of about 8 million people.
Yet, daily print copies sold on the market are less than 100,000 in a country of almost 40 million people.
NMG in 2016 retrenched more than 30 employees.
It had in 2015 shut down its three radio stations and Swahili TV rendering over 100 staff redundant.
QTV, QFM and National Fm were closed.
Last year, NMG fired 15 journalists as part of its reorganization strategy.
Officials said then the layoff was part of a restructuring process aimed at making the business more responsive to the changing media environment worldwide.
Researchers say audiences are losing interest in paying for print products, and they’re moving to the Internet.
New technology is finding new and advanced applications as the costs and methods of content distribution intersects with audience demands.
This hits traditional media organizations, unlatching business security to a free-fall of print advertising and decline in circulation, sucking the oxygen out of many print business models.